Project Date:
© 2024
SERVICES TYPE:
Design
Development
Branding
B2B

Manage your digital identity from the comfort of your couch

CouchID is committed to becoming a global leader in identity verification, setting new standards for security, simplicity, and user experience. Their ambition is to empower businesses across every industry with the most advanced and user-friendly onboarding solutions, making identity verification a seamless part of the digital journey. I helped shape their visual identity and website so they can focus on building the platform.
A man holding his phone while smiling.Couch ID brand attributes: safe, simple, friendly.

Problem & Solution

CouchID did not yet have a well-established visual identity, putting it at a disadvantage compared to its competitors in the market. The solution was to create a visual identity that faithfully reflects CouchID's technologically brilliant and user-friendly service.

Some of the early logo explorations for CouchID

The final logo

The CouchID team opted for a friendlier and more streamlined design, which faithfully reflects the simplicity and user-friendly nature of the product they provide.
CouchID final logo.

For the different features we came up with different illustrations.

ID check illustration for CouchIdFacial structure check illustration for CouchId

In order to market the product, I also created a website.

CouchID dashboard

Currently, together with the CouchID team, we are working on its interface to make it more user-friendly.
Let's work together!